FaZe was the most-tweeted about esports team in 2020, according to data from Shareablee, a digital measurement platform.

In April 2020, FaZe Clan announced a partnership with producer Michael Sugar’s Sugar23 for the launch of FaZe Studios, a new effort with the intent of creating feature films and scripted television. The studio’s first offering, horror film Crimson, launched in October.

In addition to content creation, FaZe also has a successful streetwear clothing line and most recently collaborated with Manchester City for a limited edition collection.

The organization’s most recent endeavor was the #FaZe5 challenge, a competition for gamers to join FaZe Clan. The challenge received 211,000 applicants and the six winners were revealed during a live stream which surpassed 9 million concurrent viewers across FaZe’s social platforms.

“Our partnership with UTA signals the next stage in our evolution as a media and entertainment company, with a heightened focus on content expansion,” said Lee Trink, FaZe Clan CEO. “Content and talent have always been the nucleus of our organization. With UTA’s powerful network and skill at aligning brands for high-impact opportunities, FaZe will further accelerate our indisputable growth trajectory.”

UTA’s esports division also represents some of the most well-known names in the industry including Rachel “Valkyrae” Hofstetter, Imane “Pokimane” Anys, Seth “Scump” Abner and Hikaru “Grandmaster Hikaru” Nakamura, among others.

“Through its execution of innovative concepts such as #FaZe5, FaZe has cultivated an unprecedented fanbase and has established itself at the forefront of entertainment, technology and culture,” said Damon Lau, head of esports at UTA. “We look forward to partnering with the team on developing one-of-a-kind content to further grow their audience.”

Photo courtesy of FaZe Clan