Thinfilm bridges the gap. From classic toys and cards to electronic and online experiences. Monetize online properties with rewritable value cards and playground-ready handheld consoles.

As children move from classic toys and collectable card games to electronic and online experiences at younger ages, there is a need to bridge the gap between these two worlds, and help children continue to enjoy playground-ready toys and games by creating a compelling interactive experience that leverages their online play.

Thinfilm has developed a rewritable memory label that can be attached to cards, toys, and other flat or smoothly curved surfaces. With a Thinfilm memory, these toys and collectable cards become programmable by the child and can contain personalized names, unique combinations of character properties, and personal carry items.

Each memory contains twenty bits of data, which corresponds to a table with over a million rows of yes/no values, and can be read by a low-cost reader/writer that is available either as a stand-alone handheld console, or as components that can be integrated into a figurine base, board game, or other compact holder. Pressure-less contacting is assured by use of z-strips, and the read/write operation occurs in less than a second, nearly instantatneously.

For further information:
* Whitepaper: Interactive Toys & Games Powered by Thinfilm Memory
* Talk given at Engage Expo 15 February 2011 by Davor Sutija, Thinfilm CEO: