Interactive Marketing - bridging the gap between the online world and the consumer

Effective marketing is all about getting to know your customer. Thinfilm’s interactive tags can be used to involve the customer at the point of purchase and/or at home. The use of re-rewritable tags enables full traceability of customer’s behaviors/needs/actions. The customer can then in return be offered discounts or access to unique online offers or collections  - all based on their level of interaction. Another way to use interactive tags is as promotions with programmable stored value in a marketing campaign. Distribution of stored value cards with the interactive Thinfilm tag is a way to attract customers to an online or offlinestore, e.g.,a free coffee card at the local Espresso House or a media download card at anITunes store with the purchase of a product or use in a game environment.