Thinfilm Technology - Interactive Marketing
Interactive Marketing - bridging the gap between the online world and the consumer
Tuesday, 20 October 2009 15:08
Effective marketing is all about getting to know your customer. Thinfilm’s interactive tags can be used to involve the customer at the point of purchase and/or at home. The use of re-rewritable tags enables full traceability of customer’s behaviors/needs/actions. The customer can then in return be offered discounts or access to unique online offers or collections - all based on their level of interaction. Another way to use interactive tags is as promotions with programmable stored value in a marketing campaign. Distribution of stored value cards with the interactive Thinfilm tag is a way to attract customers to an online or offlinestore, e.g.,a free coffee card at the local Espresso House or a media download card at anITunes store with the purchase of a product or use in a game environment.
Last Updated ( Monday, 13 February 2012 14:00 )

